In the search for new ways to optimize their affiliate marketing, casinos are thinking outside the box in 2024. One of these game-changing methods is server-side tracking (also known as server-to-server, or S2S), which offers reliable services and an improvement in data accuracy while ensuring data protection. However, any other technology has its own challenges. [...] The post Server-Side Tracking for Casino Affiliates: Pros, Cons, and Implementation appeared first on Scaleo Blog. Via https://www.scaleo.io/blog/server-side-tracking-pros-cons-and-implementation-for-casino-affiliates/
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April 2023
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